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Market Advisory
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International Trade Center (ITC) Market Analysis Tools

  • Investment Map - database collects yearly FDI statistics for about 200 countries and detailed FDI sectoral and/or country breakdown for about 115 countries. The Investment Map helps Investment Promotion Agencies identify priority sectors and competing countries for foreign investments, as well as existing and potential foreign investors. Moreover, it helps companies identify potential locations for investment abroad.
  • Market Access Map has been developed by ITC to support the needs of exporters, trade support institutions, trade policy makers and academic institutions in developing countries. It provides information about customs tariffs (including tariff preferences) applied by more than 200 countries and faced by 239 countries and territories. It also covers tariff rate quotas, trade remedies, rules and certificates of origin, bound tariffs of WTO members, non-tariff measures and trade flows to help users prioritize and analyse export markets as well as prepare for market access negotiations.
  • Standards Map provides information on over 210 standards, codes of conduct, audit protocols addressing sustainability hotspots in global supply chains.
  • Trade Map provides - in the form of tables, graphs and maps - indicators on export performance, international demand, alternative markets and competitive markets, as well as a directory of importing and exporting companies. Trade Map covers 220 countries and territories and 5300 products of the Harmonized System. The monthly, quarterly and yearly trade flows are available from the most aggregated level to the tariff line level.
  • Trade Competitiveness Map (known as Country Map) provides country market analysis profiles for around 240 countries and territories. Each profile provides a series of tools to facilitate strategic market research, monitor national and sectoral trade and macro-economic performance and design trade development strategies.

Other ITC Tools

  • EuroMed Trade Helpdesk aims to facilitate trade and investment in the Euro Mediterranean Region. Use it to analyse business opportunities and market access requirements or post an enquiry to connect with our network of institutions for help in finding more market information on Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine and Turkey.
  • Export Potential Map showcases results from the ITC export potential and diversification assessment methodology that spots: 1) products, markets and suppliers with (untapped) export potential; and 2) opportunities for export diversification.